How We Would Turn Jupiter Into a Fintech Brand People Actually Trust

Fintech runs on one thing: trust.

Jupiter says they are trusted by 3.5 million Indians, yet their social presence does very little to reflect or reinforce that trust. In fact, it is currently harming their credibility rather than supporting it. We are not here to be polite. We are here to fix what is broken.

The Brutal Audit: What Is Going Wrong

Right now, Jupiter’s social content is dominated by AI talking head reels. In finance, people need clarity, confidence and authenticity. Using synthetic faces to explain money feels cold, robotic, and disconnected from real financial anxieties. It does not build trust. It damages it.

Most content is simply product pushing without any human storytelling or relatability. There is no emotional entry point for the audience. Boosted views hide the fact that hardly anyone comments or engages. It feels like a one way megaphone where no one is actually listening.

Posting once a week would normally be a problem, but in Jupiter’s case, it is a blessing because each post is currently doing more harm than good. Overall, the brand feels robotic. And people will not trust a robot with their money.

The Brownie Fix: Content That Makes Jupiter Feel Human Again

We rebuild the entire social strategy using a funnel that attracts attention at the top, builds trust in the middle, and converts that trust into action at the bottom. Every stage prioritises real human connection.

TOFU Content: A Show People Want to Watch

Instead of lifeless finance explainers, we create a flagship entertainment series that is binge worthy and shareable. For example:

• Broke to Boss – professionals confess real money mistakes

• Confessions of Corporate India – anonymous money stories turned into skits

• Finance in the Wild – fun street interviews on how young Indians manage money

This content is designed to generate 500 thousand to 1 million organic views every month without selling anything. It simply brings people in.

MOFU Content: Trust Building and Human Led

Once the audience is paying attention, they must start believing in Jupiter as a company filled with real people who genuinely care about financial well being. We introduce leadership POVs, real customer stories, short and practical financial guidance, and behind the scenes transparency about how features are built. This is where Jupiter becomes likeable and believable.

BOFU Content: Clear and Minimal Product Marketing

At this stage, selling must feel natural. Product pushes should revolve around real use cases, clean explanations, referral nudges, and app walkthroughs that feel helpful instead of pushy. Trust turns into action when the audience feels respected.

UGC Strategy: The Missing Rocket Booster

Right now, Jupiter barely uses user generated content, which is a major missed opportunity. We would bring 20 to 30 relatable creators every month, focused on finance and lifestyle, who can deliver 50 thousand plus views per piece. Their content would add 1 to 2 million monthly views while injecting real human credibility into the brand. UGC is not just content; it is modern day social proof.

Paid Ads: Finally Making Money Work

Jupiter has only three active ads today, which is shockingly low for a fintech brand of this scale. The problem is not budget but creative performance. Poor creatives mean poor click through rates, which means wasted spend. We fix this by testing over 100 creative variations in the first cycle, scaling winning UGC into performance ads, adapting app demos into fast paced formats, and prioritising carousel ads which historically drive the highest clicks in fintech. With better creators and better storytelling, Jupiter can achieve a 3 to 4 percent CTR while reducing acquisition costs.

What Happens in the First 90 Days

If Jupiter adopts this strategy, the shift is immediate and measurable:

• Organic reach grows to 500 thousand to 1 million monthly views.

• Engagement improves three to five times over.

• The brand transforms from robotic to relatable.

• UGC drives an additional 1 to 2 million trustworthy impressions per month.

• Paid ad performance lifts across every metric: CTR doubles or triples and CAC reduces meaningfully.

We do not chase vanity metrics. We build systems that turn attention into revenue.

Why Brownie Wins

Most agencies think in terms of posts. We think in terms of attention, belief, and conversion. Anyone can schedule content. Very few can build an entertainment ecosystem that fuels real growth. We design shows that people care about, funnels that work, and brand voices that earn trust. Jupiter does not need more reels. It needs a complete transformation of how it shows up online. That is exactly what Brownie delivers.

Jupiter, If You Are Reading This…
We Can Fix This

Your product is trusted by millions.
Your social presence should feel the same.
Let us help you build a brand that people actually believe in and want to be part of.