Who is Maverick & Farmer?

Maverick & Farmer isn’t just another coffee brand. It’s an artisanal coffee movement that’s flipping India’s coffee culture on its head. Founded by passionate coffee experimenters, the brand has one mission: to make specialty coffee exciting, approachable, and unforgettable.

From their lush 140-acre farm to Ashish, a certified Q Grader who lives and breathes coffee, Maverick & Farmer is all about pushing boundaries while staying rooted in tradition.

What They Were Up Against?

Even with amazing coffee and a farm most brands would envy, Maverick & Farmer had some big hurdles:

• Brand awareness was mostly limited to hardcore coffee geeks. The mainstream crowd hadn’t caught on.

• Their online community wasn’t engaged or growing fast enough.

• Events were incredible, but they needed way more buzz and ticket sales.

• Ashish deserved to be seen as one of India’s top voices in coffee, but he wasn’t getting the recognition yet.

• And overall, the brand didn’t have that instantly recognizable vibe or voice you could spot a mile away.

  
  

How We Turned Things Around

To shake things up, we came in with a clear plan: make Maverick & Farmer impossible to ignore.

1. Building a Strong Identity Everyone Could Spot

We kicked off Maverick Mondays, a weekly video series where Ashish shared coffee tips, funny stories, and behind-the-scenes experiments.
We rolled out Caffeine Content, a series of fast, snackable videos—quick coffee facts, brewing hacks, and fun myth-busting moments that kept people coming back.
We created POV – Day in the Life of a Coffee Farmer, an immersive video series that followed the team through their daily grind on the estate, showing exactly what it takes to grow world-class coffee.
And to tie it all together, we gave the brand a fresh, bold look so every post looked and felt unmistakably Maverick.

2. Creating Events People Couldn’t Wait to Attend

We ran smart ad campaigns to fill up event spots.
We shot full-scale videos and photos of every event, especially the epic Harvest Festivals & Coffee Mixology Sessions, so people felt like they were right there, even if they were watching from home.
And it worked. Tickets sold out. Fast.

3. Making Coffee Fun Again

Maverick didn’t want to be stuffy or serious, so we doubled down on humor.
We created funny reels, lighthearted videos, and coffee content that made people smile, not just learn.

4. Email That Actually Drove Sales

We built an email list from the ground up so Maverick could talk to fans directly.
Every week, we sent out newsletters packed with coffee tips, stories, and special offers.
The results? Emails drove a 6% order rate. That’s huge for any consumer brand.

The Real Numbers Behind the Growth

Here’s where it gets exciting. Over the last 1.5 years, the growth didn’t just trickle in—it exploded.

Follower Growth
Before we started, Maverick was adding about 80–95 new followers a month.
Today, they’re adding over 400 every month. That’s a 344% increase in monthly followers.

Overall Audience
Since we came on board, the account has grown 73.2% organically.

Content Output
We’ve created and published over 1,500 pieces of content across Instagram, Facebook, and email.

Reach and Impressions
Instagram reach skyrocketed from 8,200 to more than 616,000 people.
We’ve clocked 800,000+ impressions on Instagram alone.

Engagement That Beats the Big Names
Maverick’s posts consistently get 2–3 times more engagement than some of the biggest coffee brands in India.
While other brands spend a fortune on ads just to get noticed, Maverick’s audience actually wants to engage, share, and come back for more.

What This Has Done for the Brand

This momentum has changed everything. Every time Maverick launches a new café, a new dish, or a new event, people jump in. The traction is almost instant because there’s a real community paying attention.
Ashish has become a face everyone recognizes. He can’t walk down the street without someone stopping to talk coffee.
The content keeps performing, bringing in fresh followers and fans month after month.

What’s Next

Now that Maverick has built an audience that truly cares, it’s time to go even bigger.
We’re launching a video podcast on YouTube by Q3 2025. This will be the place for deep dives into coffee culture, behind-the-scenes stories, and conversations with experts.
It’s going to be the go-to show for anyone who loves coffee.

The Bottom Line

Maverick & Farmer went from being a niche coffee brand to a brand people feel connected to on a personal level. This didn’t happen overnight. It took relentless creativity, consistent content, and the guts to do things differently.

Today, Maverick isn’t just a brand. It’s a movement that’s redefining how India thinks about coffee—and it’s only getting started.